Hyundai's Bold Bet: A Body-on-Frame Mid-Size Truck to Challenge the Status Quo
Hyundai is venturing into uncharted territory, announcing an all-new, in-house engineered body-on-frame mid-size pickup truck. This marks a significant departure from its existing collaboration with GM and signals a determined push into a fiercely competitive segment. Expect rugged capability and potentially, electrified powertrains.