Hyundai's Design Evolution: Forging a Unified EV Identity Without Falling into the 'Photocopy' Trap
Hyundai is recalibrating its design strategy, aiming for a stronger brand identity across its burgeoning electric vehicle (EV) and hybrid lineup. The goal, according to company insiders, is to establish a recognizable family resemblance without sacrificing the unique character that defines each model, a delicate balancing act in a competitive market.