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Pininfarina was the first industrial company in Italy, and one of the first in Europe, to propose a project for a 100% electric car, in collaboration with the French company Bolloré. Today, when all the large carmakers view the electric car as an opportunity, Pininfarina goes a step further, promoting a philosophy that incorporates the choice of individual and collective electric transport in the context of a new lifestyle that everyone should adopt in order to increase energy saving and protect the planet. This is why sustainable mobility has become one of the pillars underpinning the company’s industrial plan. And it is why Pininfarina celebrates its 80th anniversary with the presentation of the Nido EV project which, in parallel to the BlueCar developed with Bolloré, underlines the company’s determination to become the benchmark in Italy, and further afield, where sustainable mobility is concerned, just as it has been a global benchmark where style is concerned for the last 80 years.
“We will continue to ‘dress’ technology,” said CEO Silvio Pietro Angori, “and we will offer even more industrial design services, continuing to play a key role as a design house and an innovative partner with unique skills, able to provide solutions that can translate into competitive advantage for our clients. Consistent with our industrial plan, we will maintain our commitment to sustainable mobility, in other words both the development and production of electrical vehicles (cars and buses), and research into both alternative components and materials, and aerodynamic shapes that can help to make vehicles lighter and reduce their consumption and emissions. And finally, we will concentrate on the creation of value for our brand, whose potential derives from the reputation it has built up in 80 successful years.
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