TAG Heuer and Tesla Motors’ Odyssey of Pioneers World Tour Arrives in Moscow
As part of its 150th anniversary, TAG Heuer iscelebrating its motor-racing heritage in a round-the-world tour with partner Tesla Motors. Through the Odyssey of Pioneers, the two brands will share their values of innovation, performance, precision and energy-efficient luxury.From March through October 2010, TAG Heuer’s sustainable conscious “Odyssey of Pioneers” exhibition and roadshow, will visit 15 key cities, including Basel, Moscow, Tokyo, Los Angeles and Paris, with inaugural VIP events at each stop. Professional drivers and celebrities will drive the one-of-a-kind TAG Heuer Tesla Roadster on its 37,000 km journey around the world.
The Roadster, a fully electric sports car, has been specially designed by Tesla Motors for TAG Heuer. The zero-emission GT car includes a unique interior which incorporates TAG Heuerdesign elements and a console containing the latest 2010 concept watch, the TAG Heuer Pendulum. This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch.
OK, so that is the media hype surrounding the tour. But the event is helping make the Tesla Roadster a even sexier car in the minds of the public than it was before. It remains to be seen whether Tesla Motors will become an electric version of Ferrari S.p.A. or whether it can transition to a more comprehensive luxury automaker such as BMW. Either way, it will be enjoyable to watch.
The Tour Stops:
| Geneve – March 4th to14th | Basel – March 18th |
| Monaco – March 25th to 28th | Milan – April 6th to 9th |
| Budapest – April 14th to 19th | Warsaw – April 21st to 26th |
| Moscow – April 28th to May 3rd | Dehli – May 19th to 24th |
| Beijing – June 2nd to 7th | Shanghai – June 16th to 21st |
| Tokyo – July 7th to 12th | Los Angeles – July 28th to August 2nd |
| Miami – August 18th to 23rd | New York – Sept 1st to 6th |
| London – Sept 15th to 20th | Paris – Sept 28th to Oct. 4th |
Watch to the tour on YouTube:
Short URL: https://greencarmagazine.net/?p=2544
Posted by admin on May 3 2010. Filed under Electric Vehicles International, Tesla Motors. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry
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etaxawitu…
Charlie Spradling…
Hey, this is my first comment on ur site. I’ve been reading it for a while in my RSS reader but haven’t commented before.
Anyways, thanks for the post.
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